Choosing a reputation management company can be a tough decision.
“Plenty of these companies are perfectly above board, but some reputation management firms employ unethical or even illegal practices that can land their clients in even hotter water if they’re not careful. ”
“It can be difficult to identify shady online reputation management companies,” said Sam Michelson, CEO and founder of digital reputation management firm Five Blocks. “A few telltale signs include the inability to find out who stands behind the company, tactics that include creating a lot of articles, and no clear explanation of the work being done behind the scenes.”