Google: Facing the Music

The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five Blocks.   A Wall Street Journal story last month accused Google of sourcing content without giving […]

How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

Five Blocks to Present at 2018 PRWeek “PRDecoded” Conference in Chicago – Thursday, October 18

Curious to learn more about digital reputation management? Five Blocks will be in Chicago this week at the 2018 PR Week Conference.  The conference promises to be a master class for communications pros in the ever-evolving digital world. Come hear from the best in the business and be sure to catch our CEO, Sam Michelson, speaking on Thursday, […]

Five Things PR Professionals Need to Know about Digital Reputation Management

While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google search. This means that no matter how many news stories you earn or blog posts […]

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