Digital Reputation Management FAQ

What is digital/online reputation management?
Digital reputation management is the practice of shaping public perception about a brand or individual by taking control of the information featured about them online. In practical terms, digital reputation management ensures that the image presented online for brands and executives reflects the brand’s own narrative, shining a light on favorable content that might otherwise be buried. It also ensures that irrelevant, outdated, and unfavorable content does not appear as prominently in online searches.

How long does it take to build or rebuild my reputation?
Because we tailor programs to meet the specific needs of each client, the time it takes to see results can vary. That being said, holistic and lasting digital reputation solutions take time. Results are also subject to search algorithm processing and ongoing conversations about your brand online.

Are search engines crucial for managing online reputation?
Search engines are the gateway to your online reputation. Stakeholders quickly form a perception about you by reviewing search results that appear when you or your brand are searched online. Our approach of working with search algorithms, as they shift and develop over time, ensures holistic, long-term results for our clients.

What services do you offer?
Our services include Digital Reputation Audits, Digital Crisis Management for Brands and Individuals, Ongoing Reputation Monitoring and Reputation Risk Mitigation. We work tirelessly for the benefit of our clients and pride ourselves on providing attentiveness and intelligent solutions for the pressing issues that really impact your business or personal dealings. Contact a representative today so we can discuss which of our programs will best suit your specific needs.

Can you remove unfavorable search results?
Whether favorable or not, we bpages, articles, and blogs can’t be removed from the web by anyone other than the site owner. Legal action or request for removal can be considered, though might ultimately draw more attention to the problem.

Our solution to the frustrating issue of unfavorable content is built on enhancing the prominence of owned, earned, paid, and community content for the benefit of the client.

Can I do this myself?
A few years ago, it might have been reasonable to self-manage the process of improving your reputation online. Today, one would need to carefully navigate a growing multitude of voices online. This challenge is compounded with the proliferation of activist blogs, alternative facts and fake news.

While it’s fairly easy to publish a plethora of optimized content online, a lasting improvement to digital reputation can only be achieved through analysis and properly strategizing the what, where, when, and how of telling your ideal brand story. Since 2003, this is part of the ongoing research we’ve conducted to understand the most effective ways to influence and improve digital reputation.

What is the pricing for a digital reputation management program?
Due to the personalized nature of our work, Five Blocks provides quotes following an initial phone consultation with one of representatives. Once we understand your situation, we’ll be able to provide more information with regards to pricing. Contact us and we’ll be happy to set up a time to discuss your specific needs.

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