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Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

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Google has a new problem, in addition to all of their recent lawsuits and penalty fines. Edelman released the 2018 edition of their Trust Barometer. One of the casualties of the continued trend of fake news and disinformation is search, as illustrated by the graph below: Simply put, people don’t trust the search engines as […]

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Building an online reputation involves targeting searchers with your brand’s messaging and ensuring that searchers see your preferred content. Using online advertising can be a great way to ensure that searchers encounter your messaging online. But now, the ability to laser target searchers by buying ads could be impacted by a new plan by Google […]

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I’m not from the South and have never been to a Waffle House. So, without ever having given it too much thought, I could only imagine that eating there is probably fairly similar to any other fast food experience. Today, though, I had occasion to search for Waffle House on Google. Based on their search […]

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A day before last week’s Superbowl, Beyoncé released her new song “Formation.” It included a line about Red Lobster – and sales at the seafood restaurant spiked! This turned out to be great for the brand. They not only experienced a 33% rise in revenues over Superbowl Sunday last year, but their digital reputation was […]

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