Google: Facing the Music

The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five Blocks.   A Wall Street Journal story last month accused Google of sourcing content without giving […]

How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

Edelman’s 2018 Trust Barometer: Is Search Trustworthy?

Google has a new problem, in addition to all of their recent lawsuits and penalty fines. Edelman released the 2018 edition of their Trust Barometer. One of the casualties of the continued trend of fake news and disinformation is search, as illustrated by the graph below: Simply put, people don’t trust the search engines as […]

Chrome Hopes to Unblock your Ads – by Blocking Ads!

Building an online reputation involves targeting searchers with your brand’s messaging and ensuring that searchers see your preferred content. Using online advertising can be a great way to ensure that searchers encounter your messaging online. But now, the ability to laser target searchers by buying ads could be impacted by a new plan by Google […]

Google Serves Up a Fail for Waffle House

I’m not from the South and have never been to a Waffle House. So, without ever having given it too much thought, I could only imagine that eating there is probably fairly similar to any other fast food experience. Today, though, I had occasion to search for Waffle House on Google. Based on their search […]

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