Is Google Judging You Based on a Template?
We all judge people on first impressions. It’s certainly not fair, but it’s human nature. When we see someone for the first time, we’re quick to decide what type of person they are.
Believe it or not, Google judges too. Supported by our internal research, Aaron Friedman presents the data on Moz. Google pre-classifies every single search term into a group for later recall.
Google’s job is to show you what you’re looking for. This can only be done by finding patterns and trends. Behind all the search results are templates that every query needs to fit in to.