Last week, in those last few hours of the workweek when people were closing their laptops and double checking their weekend plans, the world was hit with the big news of a bombshell wedding. Amazon was buying Whole Foods for more than $13 billion dollars. For the romantics in the business world, this was like […]


Wikipedia’s Role in Creating Your Brand Online

Sam Michelson, December 7, 2013

Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” what most searchers mean when they search your brand. There are several reasons why achieving […]


As of this morning, we are seeing Google’s search suggest include disambiguation. They seem to match exactly the knowledge graph version – which, in the example below, represents the first three Wikipedia entries. Another example of how Google is working to get searchers where they want to be as quickly as possible.   Important to […]

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