GeoSearch lets the team run a query the way a real searcher would see it in any of hundreds of specific locations, instantly, without the overhead of VPNs and proxy chains.

[[FIG:kb-0111]]

Where we use it

• Checking whether a critical article dominates the results in a single market.
• Validating Wikipedia visibility country by country.
• Diagnosing why an investor in Tokyo sees a different narrative than one in London.

Why no VPN is needed

The usual way to check a foreign SERP is to chain VPNs and proxies, which is slow, unreliable, and easy to get wrong. GeoSearch removes that overhead: results come back as a real local searcher would see them, on demand. The data also feeds into IMPACT™ for clients whose programs need geographic depth.

The post How does GeoSearch help with managing search results across different locations? appeared first on Five Blocks.

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What gets tracked

For every keyword in scope, IMPACT™ captures the full results page and records each ranking URL along three dimensions:

Ownership

Whether the result is client-owned, earned media, third-party, or hostile.

SERP feature

Where the result sits on the page: organic, AI Overview, People Also Ask, knowledge panel, image, video, or news.

Topic

The subject the result speaks to, so coverage can be read by theme rather than only by keyword.

Coverage at a glance

• 500 cities with city-level SERP tracking (via GeoSearch).
• 69 countries of geographic coverage.
• 23 languages.

Benchmarking and history

The platform records peer rankings against named competitors and stores the full time series. A client’s position can be tracked as it moves and compared against rivals rather than against a fixed threshold. Across the active client base this amounts to roughly 100 million data points per day.

The post What data does the IMPACT platform track? appeared first on Five Blocks.

[[FIG:kb-0103]]

How the tracking works

Continuous, geo-aware querying

IMPACT™ runs Google queries against the defined keyword set for each client, executed from the correct geographic and language context, across 500 cities, 69 countries, and 23 languages.

URL classification on every result

Every ranking URL is classified along several dimensions:

• Ownership: client-owned, earned, third-party, or hostile.
• SERP feature: organic, AI Overview, People Also Ask, image, video, news, or knowledge panel.
• Topic: the subject the result speaks to.

Time-series tracking

IMPACT™ tracks movement, share-of-voice, and competitive position over time, so a one-position drop on a critical keyword last Tuesday sits next to the broader trend over the prior twelve months.

Daily operational use

Account teams use this data every day to spot threats, prioritize interventions, and produce the monthly client reporting that shows progress against the program’s goals.

The post How does IMPACT track search reputation performance? appeared first on Five Blocks.

What you can see the next day

• Did the official version land? Whether your statement and placements have entered the AI narrative, or the engines are still telling the contested version.
• Which sources are still driving the bad frame: the citations the engines weight toward the contested account.
• Where the engines diverge: how the picture differs from one engine to another.

[[FIG:kb-0096]]

Why source attribution is the leverage point

Knowing that ChatGPT is still telling the bad story is one thing. Seeing that a single older article drives a large share of the citations, and is therefore the place to act, is another. That source-level view is what makes monitoring actionable.

The speed advantage matters most when a situation moves daily. Instead of guessing for days or weeks, the comms team gets a fresh read each cycle on whether the narrative is correcting. We use AIQ on every crisis engagement we run.

The post How does AIQ change crisis response? appeared first on Five Blocks.

[[FIG:kb-0109]]

The effect on engagements is concrete: strategy decisions are based on current data instead of spot checks, and threats surface early enough to act on.

The post How does Five Blocks use proprietary technology to deliver better results? appeared first on Five Blocks.

It works like Google Alerts, but for Wikipedia. You add the pages you want to watch and get notified when any of them is edited:

• Watched pages, your company page, executive biographies, brand pages, and competitor pages.
• Real-time email alerts, an email arrives when a watched page is edited, rather than days later.
• Diff view, each alert shows what changed on the page.
• One-click revert, a built-in option to roll back clear vandalism.

[[FIG:kb-0076]]

Why it exists

Five Blocks built WikiAlerts because conventional monitoring services either miss Wikipedia edits or flag them so slowly that the damage is already cached, copied, and quoted by AI engines by the time a comms team finds out. Catching an edit while it is fresh is what makes a fast revert possible.

The post What is WikiAlerts? appeared first on Five Blocks.

How a portfolio is set up

Each portfolio company is configured as its own topic, with its own prompts, peers, and tags. Every company’s AI narrative stays separate while still rolling up under one account.

• Private equity firms, monitor every active portfolio company in one place.
• Holding companies, track each operating company as a distinct topic.
• Family offices, watch AI narratives across a diversified set of holdings.
• Investor relations teams, follow how AI engines describe the businesses they represent.

[[FIG:kb-0087]]

Why portfolio monitoring justifies the platform

A portfolio of fifteen or twenty companies generates more AI mentions in a week than any analyst can track by hand across the leading AI engines. Catching a shift inside one portfolio company before it reaches the press is often enough to pay for the platform on its own.

The post Can AIQ be used to monitor a portfolio of companies? appeared first on Five Blocks.

[[FIG:kb-0112]]

Step 1, read the platforms

• IMPACT, reviewed each morning for keyword movement and any new threats appearing in tracked SERPs.
• AIQ, reviewed daily for changes in AI source attribution, sentiment, and narrative themes across the eight monitored engines.
• WikiAlerts, edit notifications triaged as they arrive.

Step 2, prioritize

From that read, the account manager and strategist produce a ranked set of recommendations. Common types include:

• Which Wikipedia edit request to file next
• Which source needs to be strengthened or replaced in the AI-facing source ecosystem
• Which schema markup change will do the most for entity recognition
• Which media placement to coordinate with the client’s PR firm

Step 3, deliver

The recommendations are what the client sees; the platforms are the analytical layer underneath. Each monthly report puts the recommendations and the underlying data side by side, so clients understand both what is recommended and why.

The post How does Five Blocks use data from its platforms to inform strategic recommendations? appeared first on Five Blocks.

Off-the-shelf tools vs. the Five Blocks platforms

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For clients, this means Five Blocks can see what is happening across search and AI as it happens, and build strategy on the current state rather than a stale snapshot.

The post How does Five Blocks’ technology give clients a competitive edge? appeared first on Five Blocks.

Google has not served one universal results page for well over a decade. The same query returns different results depending on the searcher’s country, city, language, and device. A name that looks clean from one location can surface a contested headline or a different knowledge panel somewhere else.

[[FIG:kb-0079]]

What we use GeoSearch for

• Cross-market executive checks – a CCO in New York can see what the company’s executive page looks like to a journalist searching in Frankfurt.
• Issue monitoring – an IR team can confirm whether a contested headline dominates the SERP in Singapore the way it does in London.
• Verifying changes – a Wikipedia edit or a new asset can be checked against geo-specific results to see where and how it appears.

GeoSearch returns that view in seconds, and it is what the city-level SERP tracking in our IMPACT work runs on.

The post What is GeoSearch? appeared first on Five Blocks.