• Brand Reputation for the FTSE 100 vs. the Fortune 100

    Brand Reputation for the FTSE 100 vs. the Fortune 100

    Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types of results are typical for brands in the same market. ...

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  • So, You’re Working on Digital Brand Alignment for a COUNTRY!

    So, You’re Working on Digital Brand Alignment for a COUNTRY!

    We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is ...

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  • Digital Reputation Management: It’s Not All About Burying Results

    Digital Reputation Management: It’s Not All About Burying Results

    I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or ...

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  • Wikipedia Page Visits – Have You Measured Your Mobile Visits Lately?

    Wikipedia Page Visits – Have You Measured Your Mobile Visits Lately?

    A good way to gauge the popularity of a topic is to look at traffic to that topic’s Wikipedia page. Traffic to the page is a quantifiable measure that is easily understood and easily compared across topics. This is particularly ...

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  • Knowledge is Power: Wikipedia Fact Sheet

    Knowledge is Power: Wikipedia Fact Sheet

    The 5th most visited website in the world has changed the way we seek out information, and the way we think about knowledge as a collaborative effort. If you are a CEO with a Wikipedia page, that page will  likely ...

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