How Red Lobster Can Take Advantage of the Beyoncé Bump

A day before last week’s Superbowl, Beyoncé released her new song “Formation.” It included a line about Red Lobster – and sales at the seafood restaurant spiked! This turned out to be great for the brand. They not only experienced a 33% rise in revenues over Superbowl Sunday last year, but their digital reputation was […]

Right to be Forgotten

Many of our PR firm partners and existing clients have been asking us about the controversial “Right to be Forgotten” ruling passed by the European Court of Justice – the highest ranking court in the EU.  We’ve created a special Five Blocks report that is a distillation of hundreds of news articles and blogs on the […]

Google Rolls Out First Refresh to In-Depth Articles

In competitive SEO, they used to say, “If you don’t like your Google results, wait five minutes.” Google results generally have the propensity for rapid change, but this is not the case with Google’s relatively new  ‘in-depth article’ feature. Rolled out in August, in-depth articles appear in a section of three new Google results from […]

What if Google Stopped Showing Videos in Their Results and No One Noticed?!

On Sunday, January 6th many of us in the Five Blocks crew will be attending SMX in Jerusalem, one of the few conferences we participate in each year.  In advance of that event, I wanted to share some knowledge from a few weeks back. Strangely, we still have not heard anyone talking about this even […]

Google’s “People also Searched for” Feature Gets More Graphical!

For the past few days we have seen a new way that Google presents “people also searched for.” Click on an image of an also searched and you get a graphical picture bar that has as many pictures as the width of your browser. You can then click through and see the Google results for […]

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