• In-Depth Articles Rising From the Depths

    In-Depth Articles Rising From the Depths

    It looks as though Google just couldn’t wait to celebrate the six month anniversary of one of its newest search results feature, In-Depth Articles. In the last few days, there has been a subtle but important change regarding the placement ...

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  • In-Depth Articles…but Shallow Market Penetration?

    In-Depth Articles…but Shallow Market Penetration?

    Followers of this blog know that we have been eyeing for months the phenomenon of in-depth articles and their potential impact on reputations of companies and individuals online. First, we watched their appearance last August, then their tentative migration up ...

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  • Manage Your Identity: Impersonator Accounts on Social Media

    Manage Your Identity: Impersonator Accounts on Social Media

    Digital reputation management requires vigilance and initiative, on many fronts. Search engine result pages, social media, SEO, PR, and Wikipedia are all realms of one’s online presence that must be actively managed in order to ensure an accurate and favorable ...

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  • How to Change Your Logo in Google Knowledge Graph

    How to Change Your Logo in Google Knowledge Graph

    Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central ...

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  • How One Small Technical Error by Forbes Changed the Reputation of Fortune 500 CEOs… Overnight

    How One Small Technical Error by Forbes Changed the Reputation of Fortune 500 CEOs… Overnight

    New trends in Google search results are typically attributed to changes in Google’s algorithm. Search engines make frequent changes that affect search results; many of which are not known to most users. For example, over the past several months Google ...

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