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So, You’re Working on Digital Brand Alignment for a COUNTRY!
Sam Michelson | December 18, 2012We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is ...
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Hedge Fund Leadership Succession
David Goldman | August 28, 2013Situation: When investing with a hedge fund, investors want to know and trust the name behind the firm. The managing partner of a leading hedge fund – the face of the company in the press – left the firm for ...
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Betting Your Reputation on an Algorithm
Sam Michelson | December 1, 2013In today’s hyper-competitive business environment, it is challenging for traders and advisors to maintain an edge. Many wealth managers divide their time with conducting industry research, prospecting, managing their clients’ diverse holdings and exploring new opportunities. In the digital age, ...
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Digital Reputation Management: It’s Not All About Burying Results
Sam Michelson | December 28, 2013I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or ...
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In-Depth Articles Rising From the Depths
Miriam Hirschman | February 3, 2014It looks as though Google just couldn’t wait to celebrate the six month anniversary of one of its newest search results feature, In-Depth Articles. In the last few days, there has been a subtle but important change regarding the placement ...
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