Five Blocks is a digital reputation pioneer, shaping perceptions of companies and individuals through thoughtful planning of their digital footprint — as seen in Google search, Wikipedia, and, as of recently, in AI-powered search. Using proprietary technology and data-driven diagnostics, we analyze a brand’s internet presence and map out a more accurate, intentional, and strategic reputation for our clients, together with their communications teams.

Our clients include some of the best-known companies in the world, as well as notable individuals who expect premium standards of service and support.

Responsibilities include writing in-depth articles on a variety of subjects; researching and investigating extensively online; discussing strategic recommendations for programs with the account management team; and delivering content in a timely, organized and systematic fashion.

 You have:

• Expertise in online research and digital investigation.
• A creative approach to problem-solving.
• An ability to balance attention to details with multi-tasking.
• Strong English writing and interpersonal skills. 
• A familiarity with Wikipedia (a plus).
• A familiarity with emerging technology /tools such as AI.

 What you will gain:

• Skills training in a challenging and fascinating field
• An empathic, warm workplace with honest, interesting people
• An English language work environment
• Office gym, company subsidized lunches, frequent nice surprises, coffee options for nearly every quirk

The position is approximately 30 hours a week (with room to grow) from our offices south of Jerusalem.

To apply, send your CV to jobs@fiveblocks.com or Apply

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Success requires a fundamental shift in approach.

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Five Blocks is a digital reputation pioneer, shaping perceptions of companies and individuals through thoughtful planning of their digital footprint — as seen in search.

We develop technology and provide services aimed at improving online reputation (on Google and other platforms.)

Using this proprietary technology and data-driven diagnostics, we analyze a brand’s internet presence and map out a more accurate, intentional, and strategic reputation for our clients, together with their communications teams.

Our clients include some of the best-known companies in the world, as well as notable individuals who expect premium standards of service and support — and their elite PR teams.  

Responsibilities for managing client programs include ongoing review and analysis of search data;  devising strategic and tactical recommendations for the program;  regular reporting, and serving as the point-person for all inquiries and issues; constantly learning new skills and emerging tech; and overseeing program elements such as content curation.

Our account managers must think flexibly and creatively, and communicate intelligently. Can you change course when a plan is not yielding expected results? Can you use what you know so far to discern what you still need to find out? Can you understand the true intent behind ‘polite’ client emails? Keep reading. 

You have:

• 2+ years of professional experience (in any field) facing tight deadlines and demanding people.  
• Strong English language communication skills, written and spoken. 
• Strong web and technological literacy and ability to navigate / interest in learning unfamiliar tech. 
• Strong attention to detail, with the ability to zoom out.
• A good phone and video call presence.
• Ability to work both independently and to collaborate with and contribute to a team. Strong interpersonal skills are required.
• Super self-starting, multi-tasking, research, and problem-solving capabilities, and a strong work ethic. 
• A respectful and gracious demeanor, alongside natural curiosity.

Nice to have:

• Experience in SEO and/or online reputation management
• Experience in web marketing 
• Customer success experience 

What’s in it for you:

• Skills training in a challenging field
• An empathic, warm workplace with honest, good people
• An English language work environment
• Flexible hours and provision of hardware to help with work from home environment 
• Office gym, company subsidized lunches, frequent nice surprises, coffee options for nearly every quirk
• Competitive salary and company options

The position is full-time from our offices in the larger Jerusalem area. We have more than one open position. 

Send your C.V. to jobs@fiveblocks.com or Apply

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To ensure a smooth transition and maintain and enhance your evolving digital reputation, we recommend these 20 essential action items to consider when rebranding your company:

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“I am thrilled that Five Blocks has made this list yet again – I credit our team for their dedication, as well as the many PR partners who have been incredibly helpful to us over the years,” says CEO and Founder Sam Michelson.

He continues, “It’s particularly exciting to be recognized now as we approach an exciting inflection point. As the impact of AI is becoming steadily clear, we are thrilled to be integrating new smart capabilities into our IMPACT dashboard and altering our tools to meet this new technology. We are also working on an AI tracking and analysis program for brands – empowering them to see what AI-powered search from ChatGPT, Bing AI Chat, Google Bard, and Google SGE are saying about them. This year promises to be our most exciting one yet!”

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Read more here.

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More on this here.

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When reputation is on the line, the firm you choose matters more than ever.

Most digital reputation crises share the same fatal flaw: the response comes too late, goes too shallow, or fixes the wrong layer. At Five Blocks, we’ve spent over two decades building a methodology that works precisely because it doesn’t treat a crisis as a moment – it treats it as a system.

Here’s why brands and individuals consistently choose Five Blocks when the stakes are highest.

We Move Fast – Without Cutting Corners

Crisis reputation work demands both speed and substance. Those are usually in tension. At Five Blocks, we’ve solved for both.

Our first move in any crisis engagement is triage: identifying which elements of a client’s digital presence can be improved immediately – owned content updates, structured data corrections, knowledge panel claims, entity signals – and which require a longer runway. We call this our two-pronged approach: pain relief plus permanent repair.

The quick wins are real. We can often move the needle on owned and controlled content within days. But we never stop there. While the client is getting near-term relief, our team is simultaneously working the harder, more durable problems – the ones that will determine how that person or brand looks in Google and in AI-generated responses six months from now.

Everything Starts With Data

The hardest part of managing a brand through a crisis isn’t the execution – it’s getting the client to understand what actually needs to be done.

At Five Blocks, we lead with analysis. Every engagement begins with a comprehensive audit of how a client appears across Google search, AI models (ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, AI Mode, and AI Overview), Wikipedia, knowledge graphs, and third-party citations. We map the full landscape before we touch a single thing.

This matters for two reasons. First, it gives clients a clear, evidence-based picture of the problem – which builds alignment and gets decisions made faster. Second, it ensures our solutions address root causes, not symptoms. Surface-level fixes collapse under pressure. Structural ones hold.

Our proprietary platforms make this possible at a level of depth most firms can’t match:

IMPACT™

IMPACT™ tracks Google search results daily across tens of thousands of queries, giving clients real-time visibility into which results dominate their brand, name, or other query, and how they shift over time.

AIQ

AIQ monitors how AI models describe a brand across all major platforms – sentiment, source citations, peer comparisons – updated continuously. It is the only tool of its kind built specifically for AI narrative management.

Bespoke Work. In-House. Every Time.

Five Blocks does not outsource. Every piece of work – from Wikipedia research and editing to technical structured data implementation to AI content strategy – is done by our team, all in-house.

This is not an operational detail. It is a quality guarantee.

Our staff averages well over a decade of experience in digital reputation. We have 10+ people dedicated exclusively to Wikipedia, with a depth of knowledge of that platform that is unmatched in the industry. We have low turnover. The person who starts on a client’s account in month one is still there in month six – and they know the case intimately.

In a crisis, continuity and expertise are everything. You cannot afford to have your case managed by a junior associate reading from a playbook. At Five Blocks, senior practitioners are hands-on throughout.

We Work Across Every Layer That Matters

Digital reputation today is not a single channel. It is a system – and in a crisis, every layer of that system gets stress-tested simultaneously.

Five Blocks has deep expertise across all of them:

Google Search

We know how to identify which results are driving reputational harm, how to move positive content up, and how to push damaging results down through content strategy, entity optimization, and technical signals. Our IMPACT™ platform has tracked over 100,000 brand search footprints.

Wikipedia

One of the most powerful – and most misunderstood – platforms in digital reputation. Wikipedia content is cited directly by AI models and influences knowledge panels across Google. We work transparently and ethically within Wikipedia’s policies, disclosing our role as required. Our 13-person Wikipedia team handles everything from notability assessments to complex editorial negotiations.

AI and LLM Narratives

This is the frontier of reputation management, and it is where Five Blocks has invested deeply. AI models like ChatGPT and Claude synthesize a narrative about every brand and individual from the sources they can access – primarily Wikipedia, corporate websites, earned media, and third-party directories. We know how to shape those sources so that the narrative AI builds is accurate, complete, and favorable. Our AIQ platform measures this precisely.

Entity Signals and Structured Data

Wikidata, Crunchbase, Google’s Knowledge Graph, schema markup on corporate websites – these are the underlying signals that AI and search engines use to understand who a person or company is. We have experts who work in all of these environments.

Owned Content

In a crisis, a client’s own website becomes a critical reputation asset. We help clients build content that is structured for both human readers and AI models – detailed, well-sourced, and optimized to become a primary citation source.

We Know How AI Models Think About Your Brand

This is the capability that most reputation firms do not yet have – and it matters more every month.

When someone searches for a brand, an executive, or a company in ChatGPT, Claude, Gemini, or Copilot, the AI constructs a narrative. That narrative is synthesized from what it has read across the web – and it is often incomplete, outdated, or shaped by negative sources the client doesn’t even know exist.

We call this Synthesized Reputation – the AI’s version of who you are, built from the same building blocks that have always mattered in digital reputation: earned media, owned content, Wikipedia, and entity signals. Five Blocks has spent 20 years working on exactly these building blocks. We were doing this work before AI made it urgent.

Our AIQ platform gives clients a real-time window into their AI reputation – how they are described, what sources AI is drawing from, how they compare to peers in the same industry. No other firm offers this at scale.

Peer Analysis Is Built Into Our Methodology

One of our core operating principles: don’t reinvent the wheel.

In every engagement, we analyze what is working for clients’ peers and competitors – which content is getting cited by AI models, which sources are driving positive narratives, which Wikipedia structures are most effective. If something is working, we learn from it. This peer analysis approach, powered by AIQ, accelerates results and ensures our recommendations are grounded in what is actually effective in that industry and competitive context.

Industries and Audiences We Serve

Five Blocks works with Fortune 500 companies, PR firms, hedge funds, private equity firms, insurance companies, banks, pharmaceutical companies, energy companies, higher education institutions, and high-net-worth individuals – including some of the most recognized names in business and public life.

We understand that a pharmaceutical company in the middle of an FDA controversy has different needs than a hedge fund manager dealing with adverse press. We tailor every engagement to the specific context, industry, and stakeholder environment.

What a Five Blocks Crisis Engagement Looks Like

Rapid Audit: Within 48 hours, we deliver a prioritized map of where the reputational damage exists across Google, AI models, Wikipedia, and entity signals.

Triage and Quick Wins: We identify what can be corrected or improved immediately and begin execution.

Strategic Roadmap: We build a structured 90-day plan that addresses both near-term relief and long-term durability.

Continuous Monitoring: IMPACT™ and AIQ track progress daily. Clients always know where they stand.

Senior Oversight Throughout: A senior practitioner is accountable for the engagement from day one through completion.

Frequently Asked Questions

How quickly can Five Blocks respond to a crisis situation?

We can begin a crisis engagement within 24-48 hours of engagement. Our team is structured for rapid mobilization, and we have dedicated capacity for crisis work.

Does Five Blocks work with individuals as well as companies?

Yes. We work with high-net-worth individuals, executives, public figures, and celebrities alongside corporate clients. Individual reputation management has its own specialized methodology, and we have deep experience in it.

What makes Five Blocks different from a general PR firm handling digital reputation?

General PR firms typically manage media relationships. Five Blocks manages the technical and content infrastructure that determines what the internet – and AI – says about you. These are different skills, different tools, and different expertise. Most PR firms partner with us rather than compete with us.

Can Five Blocks actually change what AI models say about a client?

Yes – through legitimate, structural means. We improve the underlying sources that AI models read: corporate website content, Wikipedia, earned media citations, entity signals. When those sources improve, AI-generated narratives improve. This is not a hack or a workaround. It is how AI reputation management works.

Do you outsource any of your work?

No. All Five Blocks work is done in-house by our team. We do not use white-label vendors or offshore execution.

How much does a Five Blocks crisis engagement cost?

Crisis engagements are structured as monthly retainers, typically ranging from $15,000 to $30,000 per month depending on scope and resourcing. Some situations resolve in one to two months; engagements involving larger companies or sustained news cycles often run six months or longer. Fees are tied directly to the scope of the work and the resources required to execute it.

How quickly will we see measurable results?

In most engagements, we see measurable impact within the first one to two weeks, with significant improvements over the course of two to three months. Full programs can run longer because the goal is not a band-aid – it is a durable, long-term solution that holds up after the immediate crisis subsides.

What types of crises does Five Blocks handle?

We work on crisis situations for both brands and individuals. On the brand side, this includes transactions, poor earnings, safety concerns, product recalls, negative product reviews, and broader industry-related issues. For individuals, we handle negative press, defamation, and other reputation challenges that surface in search and AI results.

Does Five Blocks remove negative content from the internet?

Whenever it is possible and appropriate, yes. We pursue removals through direct outreach to site owners, factual correction requests, and – in cases where a defunct site is hosting defamatory content – we have even purchased sites and blogs on behalf of clients. Where a legal angle exists, we advise clients on how to use it. Removal is not always feasible, which is why our broader methodology focuses on shaping what surfaces in Google and AI results regardless.

Is your work confidential?

Yes. All of our work is confidential, without exception.

How does Five Blocks report progress to clients?

Clients receive formal progress reports on a monthly cadence, supplemented by weekly and ad-hoc updates as activities and developments occur. IMPACT™ and AIQ provide continuous, real-time visibility into Google search results and AI narratives, so clients always have a current picture of where they stand.

How is Five Blocks different from traditional ORM or suppression firms?

Traditional ORM firms tend to fight the algorithm. We work with the platforms. Our team understands where Google and AI models source their content and how they prioritize it, and we help clients ensure that their preferred narrative, stories, and links are seen and prioritized within those systems. We work hand-in-hand with clients’ CCOs and PR teams to curate that narrative – not against the algorithm or AI logic, but in alignment with how it actually works.

Do you work with clients outside the United States?

Yes. We work across many languages and countries, including French, German, Spanish, Italian, Japanese, and others. Our international offices give us native depth in multiple markets, and our methodology adapts to the search and AI ecosystems clients face in their specific geographies.

What happens after a crisis engagement ends?

It depends on the client. In some cases, once the crisis is resolved, no further work is needed. For companies and organizations with ongoing news cycles – where the same stories can resurface – we offer ongoing maintenance programs to keep the preferred narrative durable over time.

Can Five Blocks move existing negative results off page one of Google?

Yes – and we do it primarily by curating a client’s broader online presence rather than by attacking the negative results directly. That means making preferred content robust, readable by Google and AI models, and optimized to surface. We study what is working for peers, and we seize every opportunity available – website changes, new profiles, video content, images, FAQs, articles on third-party sites, earned media. PR and comms do their work; we do the technical, structural, and content optimization work hands-on, and the two together move the results.

Ready to talk? Contact us to discuss your situation – whether you are in an active crisis or building defenses before one arrives.

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 Who might need this program:

• An organization seeking public approval for a new initiative.
• A company / industry dealing with an issue in the public eye (e.g., big energy)

Program includes:

• Ensuring all PR efforts are reflected online
• Wikipedia/Wikidata content optimization
• Promotion of existing favorable content
• Identifying thought leadership opportunities.

Timing:  6-9 months

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• Analysis of a client’s notability in order to ascertain if Wikipedia will accept an article about them
• Analysis of the current Wikipedia page to identify challenges with the current content and sources
• Comparing the current sections in a Wikipedia page with sections that would typically be included in this type of article
• Identifying sources and drafting content for potential inclusion in a Wikipedia page
• Strategizing regarding the best way to work with the editor community
• Engaging with community editors to review and  submit proposed content and /or source additions and edits
• Responding to edits and inquiries from the community and engaging in discussions aimed at helping improve client pages
• Working to get problematic notations and page warnings removed
• Helping submit images via the Wikimedia Foundation for inclusion within Wikipedia pages
• Monitoring of target pages in order to respond quickly to vandalism
• Working to help clients get foreign language Wikipedia pages for their brands or executives as appropriate

Timing: 3 months, at least, plus optional monitoring thereafter

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