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New trends in Google search results are typically attributed to changes in Google’s algorithm. Search engines make frequent changes that affect search results; many of which are not known to most users. For example, over the past several months Google reintroduced the ‘Twitter box’ causing Twitter to feature prominently in search results for many brands […]

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We all judge people on first impressions. It’s certainly not fair, but it’s human nature. When we see someone for the first time, we’re quick to decide what type of person they are. Believe it or not, Google judges too. Supported by our internal research, Aaron Friedman presents the data on Moz. Google pre-classifies every single search term into […]

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Aaron Friedman talks about Google’s favoritism towards its own content. Read more on MOZ.

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On multiple occasions, (here, here, here, and here) we have covered the inclusion of In-depth articles in search results. On March 26th, 2015, when we looked across nearly 6,000 terms we are tracking, we noticed a sudden decline in the amount of in-depth articles appearing in search results. In the graph below, you can see […]

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Executive Summary: On February 5th 2015 Google and Twitter announced a renewed partnership enabling Google to utilize Twitter data. This is one of the biggest indicators that Google is serious about Real-Time search. More volatility is expected within search results as it begins reflecting the real world more correctly. Companies will be forced to interact […]

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