How do you build reputation for a first-time CEO with no prior public profile?

A first-time CEO with no prior public profile faces a specific timing problem: the role itself creates immediate search and AI activity, but the structural infrastructure that would normally absorb that activity does not yet exist. The work has to compress what is usually a multi-year build into a coordinated first ninety days. The structural priorities: a Person-schema-marked bio on the corporate leadership page, written as the canonical reference and aligned to LinkedIn; a complete LinkedIn profile with all fields populated, current role linked to verified company page, structured headline matching canonical bio; Wikipedia where notability now supports an article (CEO appointment at a public company is usually sufficient), submitted through proper Talk-page processes; Wikidata entry with full property coverage; Knowledge Panel claimed and managed; AIQ™ monitoring activated immediately so the comms team can see how each AI engine is constructing the initial picture. The first ninety days are heavy; the work tapers as the role matures.