Can Five Blocks change what AI says about a brand?
Quick answer
Yes - Five Blocks improves the underlying sources AI models rely on, both their training data and what they retrieve in real time through RAG, which shifts brand narratives over time.
Yes. AI models build their understanding of a topic from their sources they are trained on as well as what they find in a realtime search using RAG – Retrieval Augmented Generation. Five Blocks focuses on ensuring that the underlying sources are present and optimal – including Wikipedia, owned web properties, authoritative third-party coverage, structured data, and Wikidata. By strengthening the quality and consistency of these sources, we improve the accuracy and sentiment of how AI platforms represent our clients over time.
Last reviewed: 19/05/2026
