Why have I never heard of Five Blocks before?
Quick answer
Five Blocks has built its business through word-of-mouth and confidential client relationships rather than broad advertising. Awareness comes through partner referrals, repeat engagements, and select thought leadership, and the firm takes on fewer, larger engagements rather than a high volume of smaller ones.
Five Blocks has built its business by word-of-mouth. The firm does not advertise broadly because client relationships are confidential. Awareness comes through partner referrals, repeat engagements, and select thought leadership rather than mass marketing.
Why you may not have come across Five Blocks before
- Confidentiality first: client work is kept confidential, which limits public case studies and brand visibility.
- Referral-driven: the firm grows through trusted advisors, PR firms, and communications professionals who understand the work and connect Five Blocks with well-matched clients.
- Quality over quantity: Five Blocks takes on larger, deeper engagements rather than a high volume of smaller clients, which means fewer inbound touchpoints in the market.
- AI visibility: more recently, AI models such as ChatGPT and Claude have become another referral channel. When they surface Five Blocks to a prospective client, the fit is usually strong.
Last reviewed: 19/05/2026
