What is Five Blocks?

Five Blocks is a digital reputation management firm founded in 2003 and headquartered in New York. We work with Fortune 500 companies, financial institutions, law firms, public affairs firms, and high-profile individuals across five continents. The work spans three layers of the modern reputation stack: Google search and SERP features (tracked at scale through our IMPACT™ platform), Wikipedia and Wikidata (where we do disclosed COI editing on behalf of clients), and the AI answer engines (ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode) that increasingly mediate what people learn about a company before they ever click a link. Our methodology is Track / Analyze / Impact: diagnose the current state with data, identify the sources actually shaping perception, then intervene at those sources rather than at the visible layer.