How does AIQ help PR firms monitor AI narratives?

Inside a PR firm, AIQ produces the analysis behind the AI reputation work the firm puts in front of clients. The day-to-day use cases are specific, and they sit in the parts of the business where a firm has to show, not just assert, that it understands the AI narrative.

How firms use AIQ day to day

New-business pitches

Pitches now routinely include an AIQ audit of the prospect’s current AI exposure alongside its named peers, which a firm without AIQ cannot match.

Active retainers

Narrative tracking runs through AIQ, and the platform output feeds monthly client reports under the firm’s own brand.

Crisis work

Topics spin up in minutes for the specific narrative threads the team is fighting, so monitoring keeps up with a fast-moving situation.

Competitive intelligence

Peer comparison views show clients exactly how they stack against named competitors across each engine.

In each case AIQ tells the firm what the AI engines are saying, and the firm builds that into its own pitches, retainers, and reports. AIQ monitors eight major AI engines: ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode. That per-engine view is what the competitive-intelligence and crisis use cases draw on.