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How do you implement Person schema for an executive?

Quick answer

On the executive's bio page, include name, jobTitle, worksFor, sameAs links to LinkedIn and Wikipedia, image, and url, with every value matching what appears in Wikipedia and the Knowledge Panel.

Implementing Person schema for an executive is straightforward mechanically, and the value is in getting the details aligned with the rest of the entity stack. On the executive’s bio page – ideally the entity home or a dedicated page on the corporate site – the Person schema should specify the core attributes: canonical name, jobTitle, worksFor pointing to the Organization, an image, the canonical url, and sameAs links to the executive’s authoritative profiles such as LinkedIn and, where they exist, Wikipedia and Wikidata. The decisive discipline is consistency: every value must match Wikipedia, the Knowledge Panel, and the executive’s other profiles, because the point of the markup is to raise confidence, and contradictory data does the opposite. The sameAs links matter most, since they tie the executive’s identity to its authoritative anchors and drive resolution. We deploy and validate Person schema as part of building an executive’s entity layer and confirm the effect by checking that the AI engines describe the executive accurately with AIQ™.

Last reviewed: 20/05/2026

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