What tools can PR professionals use to monitor AI narratives?

There is now a real category of tools for monitoring AI narratives, and the useful question is not which is best but which is built for the job at hand. The names PR professionals will encounter include AIQ, Profound, peec.ai, Otterly.ai, and BrandRank.AI, among others. They differ along three axes. Model coverage: how many of the major engines – ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews – a tool actually polls, since managing one is not managing the rest. Depth: whether it just records presence or also attributes the sources driving each answer and tracks how the narrative shifts, which is the difference between knowing you appear and knowing what is said. And focus: most of these tools are built for marketing visibility – are we mentioned, how often – while reputation work needs narrative quality, meaning what the engines say and whether it is accurate and favorable. That distinction, attendance versus grades, is why AIQ exists as a reputation tool rather than a visibility dashboard.