What reporting does the IMPACT platform generate?
Standard IMPACT™ reports cover keyword ranking and movement by geography, share-of-voice against named peers, URL-level ownership classification, SERP feature presence, and competitive benchmark dashboards. Time-series exports from these views feed the monthly client report.
IMPACT™ generates a standard set of reporting views: ranking and movement, share-of-voice, URL ownership classification, SERP feature presence, and competitive benchmarks. Time-series exports from these views feed the monthly client report, and each report ties back to the program’s stated objectives so the numbers can be read as progress, not just a snapshot.
Standard reports
- Keyword ranking and movement by geography
- Where the client’s keywords rank, and how those positions shift over time, broken out by location.
- Share-of-voice
- Visibility for the client measured against its named peer set.
- URL ownership classification
- Which ranking results are client-owned, earned, third-party, or hostile.
- SERP feature presence
- Which SERP features the client appears in across the tracked keyword set.
- Competitive benchmark dashboards
- The client’s position relative to peers across the metrics above, in dashboard form.
How the reports are used
Time-series exports power the monthly client reports, and each report ties back to the program’s stated objectives. Custom views are common; most engagements add at least one client-specific cut.
Last reviewed: 19/05/2026
