What is IMPACT™, and what does it track?

IMPACT™ is the search intelligence platform that powers our Google-era reputation work. It tracks every URL ranking on Google for defined keyword sets across 500 cities, 69 countries, and 23 languages, classifying each result by ownership (client-owned, earned media, third-party, hostile), SERP feature (organic, image, video, news, AI Overview, People Also Ask), and competitive position. The platform processes more than 100 million data points daily and stores the full time series, which means a ranking shift or a new SERP feature is visible within hours rather than after a quarterly audit. Account teams use IMPACT to spot threats early, benchmark against peer companies, prove monthly progress to clients, and prioritize where to act first.