What is IMPACT™, and what does it track?
IMPACT™ is Five Blocks' proprietary search intelligence platform. It tracks every URL ranking on Google for defined keyword sets across 500 cities, 69 countries, and 23 languages, and classifies each result by ownership, SERP feature, and competitive position. It processes more than 100 million data points daily and surfaces ranking shifts within hours.
IMPACT™ is the search intelligence platform behind Five Blocks’ Google-era reputation work. It monitors Google results across defined keyword sets and classifies each ranking URL by ownership, SERP feature type, and competitive position. It runs at a scale that makes daily shifts visible instead of waiting for a quarterly audit.
Platform scale
- Daily data points
- More than 100 million data points processed every day, with the full time series stored for trend analysis.
- Keywords tracked
- More than 50,000 keywords for active clients (first-party figure; see note below).
- Geographic coverage
- 500 cities across 69 countries and 23 languages, so SERP tracking is geo-specific for each priority market.
What IMPACT classifies
Each ranking URL is classified along three dimensions:
- Ownership, client-owned, earned media, neutral third-party, or hostile
- SERP feature, organic, image pack, video, news, AI Overview, People Also Ask, Knowledge Panel
- Competitive position, how the client’s result compares to named peer companies on the same query
How account teams use it
- Spot new threats and ranking shifts within hours
- Benchmark against peer companies on shared and competitor-specific keywords
- Show clients monthly progress with before/after SERP data
- Decide which interventions to run first based on gap analysis
Last reviewed: 19/05/2026
