How do you compare your AI reputation to competitors?

Peer comparison done casually is misleading. Different prompts produce different answers; different engines weight sources differently; different time windows catch different versions of the picture. The methodology that produces useful comparison data is strict: same prompt set across all brands, same engines, same time window for the analysis, same analytical lens applied to each. With that controlled, the comparison data is genuinely diagnostic. Theme distribution shows where each brand is winning and losing narrative framing. Sentiment differences show where one brand’s coverage skews more favorably than another’s. Source attribution shows which sources each brand depends on most. Prominence shows which brands the engines name first when asked about the category. AIQ™ is set up to run peer comparisons within its standard configuration so this discipline is built in rather than reconstructed each time.