How does Five Blocks handle crisis reputation management?

Crisis engagements at Five Blocks follow the same first-week structure: diagnose fast, run workstreams in parallel by priority, and keep legal and communications teams aligned throughout.

Day 1: diagnostic

• A senior advisor joins a call with the client team within hours of engagement.
• IMPACT™ and AIQ™ diagnostics launch right away to map which content is driving the narrative across Google and the eight AI engines AIQ™ currently tracks.
• We form a working hypothesis about which URLs, Wikipedia content, or cited sources carry the most weight.

Days 2 to 3: tactical plan

• We deliver a written tactical plan with named workstreams, each ranked by leverage.
• Each workstream goes to a specific team member with defined outputs and timelines.
• Legal and communications leads sign off on the plan before execution begins.

Days 3 to 10: parallel execution

• Authoritative counter-content is placed and promoted in outlets the engines weight.
• Wikipedia and cited sources are corrected through disclosed COI Talk-page edit requests where inaccuracies or undue weight exist.
• Structured-data updates go live on owned properties to shift entity signals quickly.
• AIQ™ daily monitoring tracks whether the AI engines have absorbed the corrections and how the narrative is moving engine by engine.
• Legal strategy and public response stay aligned throughout. We pace the narrative to what counsel can confirm on the record.

Week 2: stabilization

• By the start of the second week, the acute phase has usually settled enough to plan the longer-tail work.
• That work holds the post-crisis baseline: content that earns durable rank, entity signals that build over months, and continued AIQ™ monitoring to catch any re-emergence early.