How do you manage Google results for a person entering politics?

Politics changes the volume, intensity, and adversarial nature of digital reputation in a way most professionals coming from business are unprepared for. The right moves happen before the campaign launches publicly. Build entity infrastructure: complete Person schema on a candidate site, sameAs links to verified social and professional profiles, accurate Wikipedia article through legitimate channels where notability supports one. Address the existing record directly through authoritative biographical content covering the candidate’s actual professional history, civic involvement, and public statements – because opposition research will reveal everything, and the question is whether the canonical version is the candidate’s or the opposition’s. Stand up AIQ™ monitoring across the eight engines so the campaign team sees the AI narrative as it forms. Monitor major coverage tightly. The work is foundational, not reactive, and the cost of catching up after a contested cycle is several times the cost of preparing properly.