How do you handle search results during a product recall?

A product recall is a well-defined crisis for reputation work: the playbook is established, and the public usually understands the category. The work runs as a sequence rather than a single response.

1. Publish factual customer-facing content

Publish factual content on owned properties that affected customers can act on, structured so search and AI engines can read it cleanly:

• A recall page stating what is recalled and why.
• A recall FAQ and clear contact mechanisms.
• Guidance on exactly what affected customers should do.
• Structured data on the page so engines surface the official version.

2. Coordinate regulatory-aware messaging with counsel

Draft public statements with legal counsel so they align with the formal regulatory record, keeping the customer-facing narrative consistent with what has been filed.

3. Monitor the AI narrative daily through AIQ

Monitor the recall-specific narrative threads daily in AIQ, so the team can see whether the engines are picking up the official version or amplifying speculation and respond at the source where they diverge.

4. Build authoritative coverage of the remediation

Coordinate press around the resolution: independent third-party verification, restored production, and settlement of any litigation, so authoritative coverage of the remediation outranks coverage of the initial recall over time. Structured timeline content on the corporate site often becomes the reference the engines link to.