Can we work with you while we also use a PR firm?

Yes, and it is the norm rather than the exception. A large share of our work runs jointly with a PR firm, because the disciplines are complementary: they own messaging, story placement, and journalist relationships; we own the search, Wikipedia, AI, and entity layers that earned media feeds into. How we show up is the agency’s call. Some firms prefer we operate white-label, working through them so the client sees a single team. Others bring us in as a named partner because the specialist credibility helps. Either way the mechanics are the same: a shared briefing so everyone works from the same facts, coordinated content calendars so timing reinforces rather than collides, named owners on each side, and one unified report rather than two competing ones. The client should never feel the seam. After twenty years of these arrangements, we have learned the coordination matters as much as the work itself.