What is Five Blocks’ approach to digital reputation management?

Most firms in this category sell tactics. We work from a three-phase method called Track / Analyze / Impact that operates on the sources the engines rely on most, not on the search results people see.

1. Track, diagnose the footprint

A structured diagnostic of the client’s existing digital footprint across the surfaces that shape perception:

• Google search results and SERP features.
• The Knowledge Graph and Wikipedia.
• The AI answer engines.
• The sources those engines draw from.

2. Analyze, find the driving sources

We identify which sources are shaping the narrative and where the leverage sits:

• Which articles are being cited.
• Which Wikipedia sentences are being quoted.
• Which competitors appear alongside the client in AI responses.

3. Impact, fix it at the sources

We work on the sources the engines rely on most rather than the search results people see, improving their authority and clarity. This is what we call writing for the extract, and it is why our work shows up in AI Overviews and ChatGPT responses where surface tactics do not. It is one part of the reputation work we do across search, Wikipedia, and the media.