How did Five Blocks get its name?
Quick answer
The domain was originally used by Sam Michelson and his siblings for various online projects in the early 2000s; Sam acquired it from them when the company launched.
Five Blocks predates the company. The domain was first used by Sam Michelson and his siblings for various early online projects in the late 1990s and early 2000s. When the company was founded in 2003, Sam acquired the domain from his family and adopted the name. There is no deeper symbolism, no acronym, and no clever brand story: the name was already on hand and it stuck.
Last reviewed: 19/05/2026
