How does Five Blocks communicate with clients during an engagement?
Quick answer
Five Blocks runs a standard communication cadence of weekly written updates, calls every two to four weeks, and detailed monthly reports, with same-day or same-hour alerts when an active situation shifts. Clients stay informed without the program taking up much of their time.
Five Blocks runs a standard communication cadence that gives clients clear visibility into the program without taking up much of their time, and works as an extension of the client’s communications team. Four channels run at different frequencies. The aim is to keep clients informed without burying them in reporting.
Weekly written updates
- A written summary of what moved on the program in the previous week.
- What is currently in flight.
- Any pattern shifts in the monitoring data the comms team should know about.
Biweekly to monthly calls
- Strategy discussion and decisions on upcoming work.
- Coordination with the client’s PR firm or counsel where relevant.
Detailed monthly reports
- A written assessment of program progress against agreed KPIs.
- IMPACT™ and AIQ data summaries, with full underlying data available on request.
- Recommendations for the upcoming period.
Ad hoc alerts during active situations
- Same-day or same-hour communication when something meaningful shifts in the search, AI, or Wikipedia layers.
- Each alert pairs the shift with an assessment and a recommended response.
Last reviewed: 19/05/2026
