How does Five Blocks approach link building as part of reputation management?

Link building in the modern sense – generating placements in outlets that strengthen entity authority and feed both Google and AI engines – is a different discipline than the bulk-link tactics that defined SEO in the 2010s. The Google updates that punished those tactics have only become stricter, and AI engines explicitly weight source authority in a way that makes low-quality links irrelevant or counterproductive. Our approach focuses on placements in outlets that the engines actually weight: trade press in the client’s vertical, mainstream business and financial press, academic and research publications where relevant, industry analyst content. Each placement strengthens the entity layer when it links to authoritative entity infrastructure (the company’s Wikidata, Wikipedia article, structured-data-enriched pages) rather than just the homepage. Bulk link campaigns, link exchanges, and low-quality directory submissions are not part of the playbook.