How do you manage reputation during a regulatory investigation?

Regulatory investigations sit on a long timeline and demand discipline. Counsel runs the legal strategy and approves every public statement, including reputation-side content. Communications are measured and factual rather than defensive or anticipatory, because anticipatory framing routinely gets cited back. AIQ tracks the AI narrative daily across all eight engines and identifies which sources are being weighted; this matters because regulatory stories often persist in AI engines longer than they persist in the press. Authoritative content on owned properties focuses on the company’s broader operating record – operations, leadership, customer commitments, ESG – rather than the specific investigation, because the specific investigation should not be the largest piece of the digital footprint the company is building during the period. The infrastructure put in place during the investigation matters more after the resolution.