How do you measure progress during reputation recovery?

Recovery measurement is structured and uses real data rather than vibes. Search rank trends for the priority terms (executive names, company name, key topics) tracked daily through IMPACT show the SERP composition moving over time and identify any backsliding within hours. AI sentiment and source shifts across the eight engines tracked daily through AIQ show whether the AI narrative is actually moving and which sources the engines are increasing or decreasing weight on. Source-quality metrics measure the authority signals of the content being added relative to the content being displaced. Wikipedia article stability measures whether the article is holding the recovered framing or being edited toward contested content. Share of voice against named peers shows the relative position in the category, which is often more decision-useful than absolute metrics. Qualitative feedback from stakeholder groups – investors, customers, recruits, journalists who interact with the brand – rounds out the quantitative picture. The combination is what makes recovery measurable rather than aspirational.