How does Five Blocks approach client communication and reporting cadence?
Quick answer
Five Blocks' standard cadence is weekly written updates, biweekly-to-monthly calls, detailed monthly reports, and ad hoc same-day or same-hour alerts during active situations. The cadence flexes with the situation - tightening toward daily during a crisis and easing toward quarterly during quiet maintenance periods.
Five Blocks sets its communication cadence to keep clients informed without taking up more of their time than the work requires. It runs on four channels at different baseline frequencies, and it is not fixed: it tightens during a crisis and eases back during quiet maintenance, so the reporting rhythm tracks what the situation needs.
Baseline cadence
- Weekly written updates – what moved in the program, what is in flight, and any pattern shifts in the monitoring data.
- Biweekly to monthly calls – strategy, decisions on upcoming work, and coordination with the client’s PR firm or counsel where relevant.
- Detailed monthly reports – written assessment against KPIs, with IMPACT™ and AIQ data summaries and full underlying data available on request.
- Ad hoc alerts during active situations – same-day or same-hour communication when something meaningful shifts in the search, AI, or Wikipedia layers, paired with an assessment and a recommended response.
How the cadence adjusts
- During a crisis: the weekly cadence becomes daily.
- During quiet maintenance: monthly reports run quarterly.
Last reviewed: 19/05/2026
