How do you rebuild search results after a negative news cycle?

Rebuilding after a negative news cycle is a six- to eighteen-month workstream and the early months matter disproportionately because the AI engines consolidate their narrative within weeks of the cycle. Authoritative content on owned properties covers the current operating record at depth: leadership, strategy, customer commitments, ESG, anything that contextualizes the company beyond the cycle. Fresh third-party coverage in outlets the engines weight gets coordinated with the client’s PR firm and timed for sustained publication rather than concentrated burst. Wikipedia edit requests with reliable sourcing update the article with post-cycle developments and rebalance any sections that overweight the cycle. Knowledge Panel updates flow from the Wikidata and structured-data work. AIQ tracks the daily narrative shifts across the eight engines and identifies which source-level interventions are actually moving the picture. The trajectory typically begins shifting within six weeks and reaches material recovery within six months for most cases.