How is AIQ used for employer brand?

Job candidates increasingly ask AI engines about employers before they ever visit a careers page, and AIQ tracks the resulting picture. Topics for employer-brand use are built around the prompts candidates actually use: ‘What is it like to work at [Company]?’, ‘Is [Company] a good place to work?’, ‘What is the culture at [Company]?’, and comparative versions against named competitors. The platform shows which sources the engines are weighting (typical drivers: Glassdoor, Reddit threads, LinkedIn posts, the company’s own owned content), how the answer differs across engines, and how the picture changes after the company publishes new careers content or after a media moment. The comparison view against talent-market competitors is often more useful than the absolute view.