How is AIQ used for employer brand?

Many job candidates ask AI engines about an employer before they visit its careers page. AIQ tracks the answer they get: which sources the engines rely on, how the answer differs across engines, and how it shifts after a company publishes new careers content or hits a media moment.

Prompts built around how candidates ask

Topics for employer-brand use are configured around the questions candidates put to AI engines:

• “What is it like to work at [Company]?”
• “Is [Company] a good place to work?”
• “What is the culture at [Company]?”
• Comparative versions against named talent-market competitors.

What the platform surfaces

• Source drivers: the sources the engines weight in their answer. Typical drivers include Glassdoor, Reddit threads, LinkedIn posts, and the company’s own content.
• Engine-by-engine differences: how the employer-brand answer varies from one AI engine to the next.
• Movement over time: how the picture changes after the company publishes new careers content or after a media moment.

The comparison view

Benchmarking the employer-brand answer against talent-market competitors is often more useful than the absolute view. It shows what AI says about you and how that compares to what candidates hear about the companies you compete with for talent.