Yelp is ranking above our own site for our restaurant brand. Can this be changed?

Yelp outranking a restaurant’s own site for its brand name is common and not, by itself, a crisis – Yelp has enormous domain authority and its pages are built precisely to rank for local business names. The productive response is to control the results you can own rather than trying to displace Yelp head-on. First, strengthen the corporate site’s authority and on-page signals so it holds the top organic position for the brand. Second, and more important for a local business, fully optimize the Google Business Profile – complete information, accurate categories, photos, posts, and responses to reviews – so the business owns the Map pack and the Knowledge Panel that appear above or beside the organic results. A user searching the restaurant should see the business’s own panel and Maps presence prominently, with Yelp as one option among several rather than the default destination. We track the full branded result set with IMPACT™, including the local pack, so the picture is the whole page and not just the organic blue links.