How does Five Blocks use IMPACT in client engagements?

IMPACT™ is the diagnostic and measurement backbone of most Five Blocks engagements. In the discovery phase, it provides a comprehensive audit of a client’s current digital landscape. During an active program, it tracks whether specific content is gaining or losing prominence in search results. In reporting, it provides the data underlying progress updates and recommendation adjustments. Its peer benchmarking capability is particularly valuable for identifying opportunities that are not visible without comparative context.