How does AIQ differ from generative engine optimization (GEO) tools?

GEO tools, in the current market, treat AI like SEO: count the mentions, optimize for more of them. That is a marketing measurement. AIQ measures reputation: the full content of what AI engines say about a brand, the sources they cite, the sentiment, the themes, the differences across engines, and the trajectory over time. The distinction matters in practice. A brand can be mentioned in every AI response for its category and still be losing the narrative if the response describes it badly or attributes the wrong story to it. GEO would call that a win. AIQ would call it a problem. For comms and corporate affairs teams, the comms framing is the one that matches the actual job.