What if my company does not have a Wikipedia page?

An absence of a Wikipedia article is not always a problem to solve immediately. It depends entirely on whether the subject meets Wikipedia’s notability standard, and that is a structured question rather than a marketing one. For clients who meet the threshold, we move directly to drafting and submission through the disclosed COI process, with a careful sourcing plan and the expectation that the article will face routine community review. For clients who do not yet meet the threshold, the recommendation is not to push for an article through procedural channels – that produces deletions, not articles – but to build the underlying coverage first through a substantive press and authority program. The work runs 12 to 18 months for borderline cases and shorter for cases that are close to the line. Once the source record supports the article, the drafting becomes straightforward. The order matters: source-record first, article second.