What is Five Blocks’ Search Engine (Google) analysis process?

Five Blocks’ Google analysis begins by running the client’s keyword set through IMPACT™ across the geographies and languages their audience searches in. Every ranking URL is then classified, and the result is a prioritized remediation plan that addresses content, entity, and authority together, tied to monthly keyword-level reporting.

The analysis process

1. Run the keyword set at scale. IMPACT™ runs queries across the client’s defined keyword set: executive names, brand names, products, controversies, and industry terms, across the geographies and languages the audience searches in.
2. Classify every ranking URL. Each result is classified along three dimensions:
   • Ownership: client-owned, earned, third-party, or hostile.
   • SERP feature: organic, AI Overview, People Also Ask, knowledge panel, image, video, or news.
   • Relevance: topical relevance to the query intent.
3. Map exposure and leverage. The output shows where the SERP is solid, where it is exposed, and where a change will do the most.
4. Remediate in three parallel tracks. The plan works three layers at once:
   • Content: filling gaps with authoritative pages.
   • Entity: Wikidata, schema, sameAs links, and the Knowledge Panel.
   • Authority: third-party coverage that wins citation slots.
5. Report monthly at the keyword level. The plan ties to monthly reporting that tracks specific keyword-level outcomes.