What if we’re not sure what we need?

Senior communications leaders rarely need to define their own scope before engaging. The diagnostic is built for exactly this case. Five Blocks runs the complete audit, produces a written assessment of what is actually happening, and identifies which interventions would do the most for the client, so the engagement decision starts from data rather than guesswork.

What the diagnostic covers

1. IMPACT audit across the branded SERP, a structured read of what appears when audiences search for the client, across the results where reputation is built or damaged.
2. AIQ audit across the eight AI engines AIQ currently tracks, how the client is represented in ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot, Google AI Mode, and AI Overview, and which sources drive those representations.
3. Wikipedia and Knowledge Panel review, the accuracy, completeness, and consistency of the encyclopedia article and the entity card Google surfaces in branded searches.
4. Entity audit, whether the client entity is correctly resolved across structured data signals, Wikidata, and the knowledge graph.
5. Peer comparison, how the client compares to named peers or sector benchmarks, to calibrate what “good” looks like and find competitive gaps.

What the client receives

• A written assessment of the current reputation picture
• A prioritized list of interventions ranked by expected impact
• A defensible internal case for where to focus budget and effort

How to think about commitment

The diagnostic is a fixed-fee project and stands on its own. Many ongoing engagements grow out of it, but there is no obligation to continue. Clients describe it as the closest thing to a free trial in this category, and it usually saves time on both sides by replacing scope-definition conversations with actual data.