How does Five Blocks coordinate with PR firms?

A large share of Five Blocks’ work flows through PR, public affairs, and investor relations partnerships, a model the firm has run for two decades. Major global PR firms, boutique strategic communications shops, and law-firm-affiliated communications groups refer clients to Five Blocks for the work that sits outside their own practice: Wikipedia strategy, AI reputation programs, source-layer Google work, and entity optimization.

The three partnership formats

White-label

Five Blocks works entirely in the background under the referring firm’s brand. The client relationship and all communications stay with the PR firm; Five Blocks delivers the specialist work without a named presence on the engagement.

Named specialist

Five Blocks appears as the technical partner alongside the firm’s account team. The PR firm owns the client relationship and narrative strategy; Five Blocks owns Wikipedia, AI reputation, entity, and search execution.

Co-pitch

Five Blocks joins the PR firm on a new-business pitch as the AI or Wikipedia capability. The arrangement is shaped to the firm’s existing relationship with the prospect and their confidentiality preferences.

Why the partnerships work

The disciplines complement each other rather than overlap. Media relations and storytelling sit with the PR firm; entity optimization, Wikipedia, search, and AI source-layer work sit with Five Blocks. That division of labor, plus a shared data flow through IMPACT™ and AIQ™, means the two firms together deliver more than either would alone.