My company has great press but still ranks below a negative Glassdoor page. Why?

A company can have excellent press and still see a negative Glassdoor page outrank its own site. The cause is structural, not a failure of the PR. Glassdoor has very high domain authority, and Google reads a bare company-name search as evaluative, so it favors employee-experience content. Press coverage, even strong coverage, lives on news domains that rank for the news event rather than for the standing brand query, so it does not displace the Glassdoor result.

Why the Glassdoor page wins the brand query

• Domain authority: Glassdoor and Indeed have high domain authority and often rank on the first page for a company-name query.
• Query intent: Google treats a bare company-name search as evaluative and favors employee-experience content.
• Press ranks for the event, not the name: news coverage earns authority for the story it reports, on a news domain, so it surfaces for the event rather than holding the standing brand query.

The fix works the query, not the press

High-authority results are hard to displace, so the response targets the branded query directly:

1. Strengthen the corporate site’s authority and its on-page signals for the brand name so it holds the top organic position.
2. Publish company-controlled employer content such as careers pages, culture content, and leadership material, giving Google a strong alternative to rank.
3. Manage the Glassdoor profile itself by claiming it and responding to reviews, so that if it ranks it reflects an engaged employer.

We track the full branded result set with IMPACT™. The aim is to shape the whole first page, not to win a single position.