How do you manage search results when news coverage is ongoing?

Ongoing coverage is operationally different from a single news event because the picture is moving daily. We run IMPACT and AIQ at daily cadence on the specific keywords and narratives, with the account team reviewing each morning for shifts. Responsive content gets produced on owned properties as facts evolve so that the corporate version stays current. Wikipedia updates happen through Talk-page edit requests with reliable sourcing as new credible information becomes available. The PR cadence and the reputation cadence align: every press statement is mirrored on owned properties; every press placement is checked for its effect on SERP and AI within 24 hours. Stakeholder communication runs on a regular rhythm – investors, employees, regulators, customers – so that the corporate channel is faster and more trusted than the rumor channel. This is one of the more operationally intense crisis modes we run.