How do you optimize a corporate website for AI crawlers?

AI crawlers read the web differently from human readers, and content that is unread by crawlers is invisible to the engines regardless of how good it looks in a browser. The technical baseline: clean HTML with clear semantic structure (proper heading hierarchy, identifiable sections), schema markup on every important page, fast load times so crawlers can complete their work, and critical content rendered in HTML rather than locked behind JavaScript that crawlers may not execute reliably. Beyond the baseline, the content layer matters: explicit entity attribution (which brand, which person, what context), authoritative citations within the text so the crawler reads the source authority signals, and consistent metadata across pages. The work is mostly engineering and editorial discipline rather than novel technique, but most corporate sites fail on at least two of these dimensions and the AI engagement suffers visibly as a result.