How do you manage reputation when a company goes public?

Pre-IPO digital diligence is now standard among bankers and investors, and the picture stakeholders find when they Google the company shapes the early reception of the offering. The work spans six months before the roadshow at minimum. Build or refresh the Wikipedia article through legitimate channels where independent notability supports it. Optimize the Knowledge Panel through verified entity correction. Refresh every executive bio with Person schema, consistent claims across LinkedIn and the corporate site, and authoritative sameAs links. Deploy structured corporate content (Organization schema, investor relations hub with proper markup, FAQ blocks for likely diligence questions). Run AIQ™ from the start so the AI narrative is tracked through filing, marketing, and pricing. Coordinate with the client’s PR firm and bankers on the third-party coverage trajectory through the IPO window. The picture investors find should match the picture the prospectus paints.