How involved do we need to be?

Client involvement is calibrated to the engagement and to the client’s preferred working style. The minimum: a named primary contact on the comms, communications, or executive side; biweekly or monthly strategy calls; client review of significant content before it is published or submitted; and review of monthly reporting against program goals. The maximum, for active programs in sensitive sectors, can include weekly check-ins, real-time crisis coordination, and joint working sessions with the client’s PR firm or legal counsel. Daily execution – the Wikipedia edit requests, the schema markup, the IMPACT and AIQ monitoring, the content production, the entity work – is handled by the Five Blocks account team. The client provides direction, context, and approval, not operational labor. Most clients tell us they spend two to four hours per month on the engagement after onboarding.