How involved do we need to be?
Quick answer
Client involvement scales from a named contact plus biweekly calls and monthly reporting review at the minimum, to weekly check-ins and real-time crisis coordination at the maximum. The Five Blocks account team handles daily execution: Wikipedia edit requests, schema markup, monitoring, content, and entity work. Most clients spend two to four hours per month on the engagement after onboarding.
Client involvement depends on the engagement and how the client prefers to work. The account team handles daily execution. The client sets direction, provides context, and approves the work rather than doing it.
Minimum involvement
- A named primary contact on the communications or executive side
- Biweekly or monthly strategy calls
- Client review of significant content before it is published or submitted
- Review of monthly reporting against program goals
Maximum involvement (active programs in sensitive sectors)
- Weekly check-ins
- Real-time crisis coordination
- Joint working sessions with the client’s PR firm or legal counsel
What the Five Blocks team handles
- Wikipedia edit requests
- Schema markup
- IMPACT™ and AIQ™ monitoring
- Content production
- Entity work
Most clients spend two to four hours per month on the engagement after onboarding completes.
Last reviewed: 19/05/2026
