How does review velocity affect your search reputation?

Review velocity – the steadiness and recency of incoming reviews – is a signal in its own right, separate from the rating. To Google’s local algorithm and to the AI engines that ingest review platforms, a steady stream of recent reviews indicates an active, currently-operating business, while a profile that went quiet two years ago reads as stale regardless of its average. Velocity also provides resilience: a business receiving consistent reviews dilutes the relative weight of any single negative one, because it is one data point among many recent ones rather than the latest word. The strategic implication is that review generation should be a continuous program, not a campaign run once before a launch and then abandoned. A burst followed by silence can even look manipulative. We track how velocity translates into search visibility with IMPACT™, because for a location or category business, sustained review flow is one of the more reliable inputs to staying visible.