What should you do in the first 24 hours of a reputation crisis?

Day one is about establishing what is actually true, who needs to know, and what the engines are doing. We run a fast diagnostic to see what is ranking on Google for the priority queries, what each AI engine is saying right now, and which specific articles or sources are driving the worst frame. We stand up daily AIQ topics on the specific narrative threads so the picture is tracked from hour one. Legal, PR, and the executive team align on what can and cannot be said publicly. Authoritative material – statement, FAQ page, fact summary on owned properties – moves into ready position so that anything said is also said in writing on properties the engines can cite. Most of the early damage that turns out to be permanent comes from acting before this groundwork is in place. The first 24 hours are about getting the groundwork right.